News, for the places and people who lost it.

The feed is cooked

For twenty years the feed decided what the world saw, and it rewarded whoever grabbed the most attention. That era is ending. Four in ten people now actively avoid the news, and in the past year a quarter of consumers deleted a social media app from their phones.

More than half of internet traffic is now bots, the platforms are filling with copy no person wrote or checked, and the journalists worth reading are running out of ways to get paid.

So, people are choosing trust over reach. They are moving their real lives into smaller, more private, more human corners of the internet, places where you know exactly who you are talking to. The attention economy is giving way to a trust economy, and the news has to make the same move.