Our mission at Newsreel is to revolutionize how people engage with news, making information not only accessible but also memorable and illuminating. We aim to break the hold of social media and the Internet on our attention spans, transforming news consumption from a passive experience into a habit-forming, interactive educational journey.
Our Method: News that Sticks
We have access to more information than ever before, so why aren’t we better informed? Our commitment is to provide balanced, concise, and context-rich content that not only informs but also sticks with our users, fostering a more informed and engaged global community. Below, a description of how we do just that. These cognitive psychology techniques were baked into every feature of Newsreel.
How it works: The News that Sticks method
We space out learning sessions over time, enhancing long-term memory retention
We mix different types of news content and topics rather than grouping them, to improve understanding of different news subjects
We constantly test our readers because actively recalling information enhances long-term memory retention
We chunk information into smaller units to align with the brain's limited working memory capacity. This aids in processing and retention
We add contextual cues wherever we can to enhance recall. This creates a richer memory trace and provides retrieval cues
We present information visually because thepictorial superiority effect suggests that people remember information better when it's presented as images